Dark Patterns

Seeing the trap

Dark Patterns began as an audit of EVO’s checkout and onboarding. The screens were polished. The paths were not. Confirmations hid in low contrast, cancellation lived three layers down, and a single default choice did most of the selling. We treated those habits as a design problem, not a copy problem.

The work opened with a week of recorded sessions. People did not describe being tricked. They described feeling rushed, then slightly ashamed for missing a setting. That tone became the brief: make every consequential choice visible, reversible, and timed to the moment it actually matters.

A quieter interface

We rebuilt the decision surfaces with a dark editorial system. High contrast type, delayed upsells, and orange only where a choice needed heat. Motion was kept slow enough to read. The result is a product that asks, waits, and records a cleaner yes.